Specialized: direct sale campaign
One of the largest bicycle manufacturers, Specilized Bicycles, has decided to change its distribution model and offer customers the option of buying a bike directly. The short ad presents the options of how a new bike can be delivered to the customer - delivery directly to their home or to a local dealer who will take care of assembling the bike.
Project in the numbers:
2 filming days - 3 locations - 15, 10 & 6 seconds outputs - 4 language versions (EN, CZ, SK, FR)
Credit:
Client: Specialized / Dir: Štěpán Romanov / Dop: Martin Bernard /
VFX: Vít Kratochvíle (Merge Studio) / Edit: Štěpán Romanov /
Photography: Jan Kasl / Cast: Hanny Firla
